Did you hear the first Zara is confirmed in Australia and sadly for Melbournians it will be in Sydney's Pitt Street at Westfield. But this news is good news. Hugely anticipated since the dawn of time, the love for Zara by Australians has increased tenfold thanks to the new blogger media and the demand for more in Australia. Just a snippet of what we can expect from the new store. "The women’s wear showcase will include three lines: Zara Woman, Zara Basic and the youth concept TRF, featuring the latest world fashion trends. The global fashion powerhouse has now confirmed it will open a three-level, anchoring this exciting new development on Pitt Street in Sydney’s CBD. Zara prides itself on its fast-fashion empire and has cut an international swathe through the fashion design and manufacturing industries with its on-trend styles, two-week ‘runway to rack’ approach and its supreme international reach. Part of the retail group Inditex, Zara houses a dedicated team of no less than 200 designers and its own factories and distribution facilities in Europe. So when a trend hits the runways of the world’s most fashionable cities, Zara is poised to get these looks on its shelves within two weeks, anywhere in the world.
With stores already flourishing in the Southern hemisphere, the seasonal differences between Australia and Zara’s Spanish headquarters are not expected to impact the ranges offered Down Under. A quick response to market demands appears to be one of the main goals of the Zara business model, and Australian shoppers will apparently be spoilt with new stock planned to arrive in-store twice-weekly. "
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